DBS ASIA X LAUNCH EVENT BRANDING
REIMAGINING LIFE WITH BANK
Inspired by the optical characteristic of a prism that refracts light into many colors, we wanted to express the idea of DBS Asia X, DBS' new innovation office as a place that transforms people and sparks ideas. We designed an X logo with a prism surface and used it as the branding for the launch event of the office.
PROJECT:WORK
DATE:NOV 2016
CLIENT:DBS Bank Ltd, Singapore
FIELD:BRANDING | EVENT | GRAPHIC DESIGN
BRANDING
MAIN GRAPHIC | SUPPORTING VISUALS
MAIN GRAPHIC
CHALLENGE 1
HOW DO WE IDENTIFY THE DIFFERENT STAKEHOLDERS INVOLVED IN THE DBS INNOVATION FESTIVAL?
COLORED NAME TAG
We designed a color system for the name tags given to visitors, invitees, internal and external crew. In addition to the colors, we give each stakeholder a unique name.
RED (VERY INNOVATION PERSON): VIPs, Foreign Deligations
ORANGE (INNOVATION CATALYST): Internal and External Crew
PURPLE (INNOVATION EXPLORER): Invitees from Fintech Festival
BLUE (INNOVATION HERO): Exhibitors, Speakers, and Start-ups
BLACK (INNOVATION FAMILY): DBS Staff
GREEN (MEDIA): Media Crew
X T-SHIRT
On top of the name tag, a special t-shirt was designed for the ushers and key events organizers for easy identifier during the festival.
CHALLENGE 2
HOW DO WE CREATE MORE AWARENESS OF THE NEW DSB ASIA X AND ITS OFFERINGS?
DR.WHO WATER BOTTLE
During the innovation festival, we provided attendees with water bottle. Collaborating with Dr.Who, we designed a custom bottle sleeve to increase the festival branding. We used an Isera robot to serve the water bottles to the attendees.
DBS FOUNDATION COFFEE CUP SLEEVE
One of the initiatives that DBS supports is social entrepreneurship, and DBS Foundation has brought in a start-up 'Bettr Barista', a coffee barista that empowers women and youths-at-risks with professional expertise. To support Bettr Barista and DBS Foundation program, We designed a cup sleeve when Bettr Barista served their coffee to the attendees.